Non-Personally Identifiable Information
 
When visitors come to the Site, we may collect and aggregate non-personally identifiable information indicating, among other things, which pages were visited, the order in which they were visited and which hyperlinks were clicked. Collecting such information involves the logging of IP addresses, operating system and browser software used by each visitor to the Site. Although this information is not personally identifiable, we can determine from the IP address a visitor’s Internet Service Provider and the geographic location of his or her point of connectivity.
 
The non-personally identifiable information that we collect helps us, among other things, to monitor our internal operations, improve our services, identify the most popular areas of the Site and determine the effectiveness of our services and promotional activities. It also helps us make available higher quality and more useful online services by performing statistical analyses of the collective characteristics and behavior of the users of the Site, and by measuring demographics and interests regarding specific areas of the Site.
 
We also may use “cookies” that allow us to serve visitors of the Site better and more efficiently. Cookies are small text files placed on a visitor’s computer’s hard drive if permitted by the web browser. Among other things, cookies make it easier for users to access the Site and services, and help us track the pages that visitors go to, determine the length of time visitors spend at any particular area of the Site, and track the services visitors choose to use. Cookies are only read by the server that placed them, and are unable to read data from hard disks, execute any code, send viruses to you or destroy your files. Most browsers initially are set up to accept cookies. However, usually you can reset your browser to refuse all cookies or indicate when a cookie is being sent. Some parts of this Site may not function properly if you refuse cookies, but most of the Site still should be accessible. For information on whether cookies will be accepted by your web browser, please refer to the documentation accompanying your web browser.
 

Personally Identifiable Information
 
We do not collect any information that personally identifies you unless you knowingly and willingly provide it. We explicitly ask for information that personally identifies you. We request personally identifiable information in the following instances:
 
 

Registration   You may be asked to register before accessing certain areas on the Site. We require specific contact information (such as your name and e-mail address). This information is used to contact you about the services you are requesting on the Site. We also may ask you for additional demographic information (such as the hardware and operating system that you use), so we can give you a more customized experience. However, your response to these types of questions is voluntary.

Ordering Products   If you are ordering a product, you need to give us your contact information (such as your name and shipping address) and financial information (such as your credit card number and its expiration date). We use this information for billing purposes and to fulfill your order. We also may use this information to contact you if we have trouble processing your order.

Newsletters   We will ask for your contact information (such as your name and e-mail address) if you wish to subscribe to our newsletters.

Surveys and Contests   Occasionally we offer surveys and contests for which we require user information (such as your name and shipping address). Participation in these surveys and contests is voluntary.   Survey information will be used to determine future product development, gain more insight into our users and improve the Site. We will use contact information that you submit to us in entering a contest to notify winners and award prizes.